Is it in Apple’s interest to support RCS?
There are dozens of methods that are used for text or voice communication between users. These methods are represented in applications available to users of Android phones and also to users of Apple products such as iPhone phones. Besides, there are traditional SMS messages.
SMS messages are defined as simple text messages and do not support different types of content. SMS messages cost their users some phone credit in most countries of the world, so no one is using them.
This is where RCS technology emerged, which can be described as the second generation of SMS messages, and this technology offers the same features as traditional text messaging in SMS in addition to supporting sending pictures, videos, and even voice messages and geographical locations.
Read also: Google’s RCS protocol replaces SMS messages
Google supports this technology – or protocol – very strongly. Currently, it is supported by nearly 90 telecom operators around the world. However, this feature is only available on Android phones and tablets, meaning that iPhone users cannot use it, even if it is supported by their telecom operator.
Instead, when a message is sent from an Android phone to an iPhone, it is received on iPhones like a normal message, which usually appears surrounded by a green bubble.
Read also: Google brings a new privacy feature to older phones
Is it in Apple’s interest to support RCS?
As for iPhone users, they can get an experience similar to the RCS technology by using the official messaging application for their phones iMessage. iPhone, iPad, and even Mac users can communicate with each other through this app for free.
If RCS is supported by Apple, the overall messaging experience will be excellent. has Call One of the managers of the Android division, Hiroshi Lockheimer, indirectly directed Apple to use this feature, with an offer to provide assistance.
This is as Lockheimer stated: “There is an excellent solution for communication between all phones without green bubbles – thank you messages on iPhone when received from Android – and I am offering a general invitation to whoever can make this technology better and better.” (actually)
Read also: Google Messages app adds a great feature to compete with iMessage
This tweet was an invitation to Apple to rely on RCS and make it available to Apple and iPad users. Although this is in the interest of users, it is not in the interest of Apple.
This is because iMessage is one of the excellent services that push some to buy iPhone phones only to communicate with their friends and family, just as it was the case on BlackBerry phones previously.
Apple has been pushing iMessage for Android phones more than once, and the company was already thinking about it in 2013, but that never happened, and it probably won’t.
Read also: iMessage Features You Didn’t Know Before
RCS technology is currently known as “Android iMessage”. It is available through the Google Messages application, and was supported in the default Messages application on Samsung phones. It also supports two-way encryption on the one hand, and is available to more than 400 million users on the other.
