OnePlus on the road to success: Europeans love the Chinese manufacturer

Things are going brilliantly for OnePlus in Europe: The smartphone manufacturer can point to impressive growth figures in the third quarter of 2021. One country in the north in particular can hardly get enough of OnePlus smartphones.

The European smartphone market is changing. Old heavyweights are losing market share, while Chinese manufacturers in particular are gaining ground. OnePlus is also one of the smartphone brands from China that are becoming increasingly popular in Europe.

European smartphone market: OnePlus shows decent growth

According to data from Counterpoint Research, OnePlus was able to use the Pulse brand growth of 131 percent in the third quarter of 2021. “We are very satisfied with our performance in Europe, which is driven by a broader product portfolio, our constantly growing community in Europe and stronger connections to our partners,” said Tuomas Lampen, Head of Strategy at OnePlus in Europe, commenting on the figures from market researchers in a press release.

OnePlus smartphones are particularly popular in Finland. In the Scandinavian country, OnePlus won one between July and September of this year 20 percent market share. Every fifth smartphone sold in Finland had OnePlus logo in the third quarter of 2021. And the OnePlus community continues to grow steadily and has even cracked the 3 million mark. Most users, according to OnePlus, come from Great Britain, Finland, Germany, France and the Netherlands.

After the takeover of OnePlus by Oppo, both brands are only listed together by market researchers. In the third quarter of 2021, both were at one joint market share of 10.1 percent.

in the Video to see: The OnePlus 9 and OnePlus 9 Pro.

OnePlus 10 Pro borrows from the Galaxy S21 Ultra

One of the most exciting questions of the coming year is likely to be whether OnePlus will continue to move up under the new Oppo umbrella. With the upcoming OnePlus 10 Pro, the manufacturer has a hot iron in the fire, which optically borrows from the Samsung Galaxy S21 Ultra.

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