Qatar Tourism launched its promotional campaign “Live an Exceptional World” during the opening day of the World Travel Market, and it was introduced in 17 global markets and was implemented with animation and graphics technology. The campaign consisted of digital and print ads in the United Kingdom, France, Italy, Germany, Russia, Turkey and the United States. It also included the Qatar Tourism website and Visit Qatar mobile application that was recently launched as part of its digital transformation strategy.
With the FIFA World Cup Qatar 2022 just one year away, Qatar Tourism has revealed its short-term plans for next year, as well as its long-term vision of attracting up to 6 million visitors by 2030. 105 newly opened hotels and hotel apartments have been added to the wide range of properties in the country. These are being added to attract more travellers of all budgets.
The Qatar Pavilion at the World Travel Market spanned an area of 609 square metres and included huge video screens wrapped around the entire pavilion displaying the recently released advertisement “Live in an Exceptional World”, as well as digital towers and tables.
There was also a huge screen where visitors used gesture control for an immersive 180-degree tour of Qatar. Models of the eight stadiums built for the FIFA World Cup were shown, along with video footage of Qatar’s journey in winning the World Cup bid. As Qatar will host Formula 1 races in the future, there was an F1 simulator at the stand for visitors to virtual races around the track.