QNB leads in the Brand Finance Banking 500 report with a brand value of $7.056 billion
Doha: In the latest Brand Finance Banking 500 report, QNB Group, the largest financial institution in the Middle East and Africa, has a brand value of $7.056 billion. This makes it the most valuable banking brand in the Middle East and Africa.
The brand value of QNB has increased to $7.056 billion, up from $6.107 billion last year. Brand Strength Index (BSI) increased to 83, up from 82, while QNB’s brand placed 45th in the top 50 global banking brands worldwide, up from 48th in 2021.
“This year, QNB Group succeeded in consolidating its regional leadership as the most valuable banking brand in the Middle East and Africa despite the unprecedented challenges posed by the COVID-19 pandemic. This achievement is a recognition of the Group’s outstanding performance and the expansion of its brand’s footprint across the world’s most competitive markets,” said General Manager of QNB Group Communications, Heba Ali Al Tamimi.
“This continuous success would not have been achieved without our seamless effort to enhance the Bank’s identity supported by its brand growth, in addition to providing our customers with the most innovative products and developing our digital services in line with the Group’s successful strategy,” added Al Tamimi.
“QNB’s growth outpaced the average of the top 50 banking brands, reflecting the hard work put behind the brand and business over the last few years. The brand has acted as a unifying force across its operations, which have benefitted from the significant investment in digital services for retail and corporate clients, and has helped consolidate QNB’s position in the top 50 of the Brand Finance Banking 500 ranking,” said David Haigh, Chairman and CEO, Brand Finance.
“Across the banking sector, the key drivers of a strong brand are strong stakeholder perceptions of its range of products and services, the quality of its digital platforms, strong customer service and overall accessibility to customers. QNB has excelled on these KPI’s over the last year, which is evidenced by its growth in both brand value and strength over the last 12 months.”