SEGA comments on the success of the movie

The movie “Sonic the Hedgehog” turned into a surprise success for those responsible. As SEGA now emphasized, this was largely due to the fact that the company took fan criticism seriously.

Sonic the Hedgehog: SEGA comments on the success of the movie

The first look at the design of SEGA’s video game icon in the “Sonic the Hedgehog” movie provoked some loud fan criticism. As is well known, these ultimately led to the screen adventure of the blue hedgehog being postponed and his The look has been completely redesigned became. In the end, the film celebrated one successful theatrical release and became a surprise hit. According to SEGA also because they took the criticism seriously.

Sonic the Hedgehog: Fan criticism as a “positive influencing factor” on the movie

At least that’s what the company said in its recently published financial report (via PlayStation LifeStyle) to its investors. It says that the blockbuster’s secret of success was “the strength of the worldwide Sonic fan base”. After the character designs were published, there were already “harsh criticism of the designs on various social media” from many fans.

“We listened to these voices carefully, took the criticism seriously, and made extensive changes to the design. The result was a significant improvement in fan satisfaction, ”it continues. SEGA then stated that the fan base had become a “positive factor influencing the film”. In the end, this generated a great response and drove the “great success of the film”.

Even off the big screen, “Sonic the Hedgehog” is said to have had a positive influence on the brand. For example, an increase in game sales was mentioned. The approach of taking fan feedback seriously “and taking their concerns into account when developing and taking measures to further develop the IP – these types of measures to build fan engagement have become crucial,” added SEGA.

On the subject: Sonic: The new game was announced a little early

In addition, the company stated that after the success of the film and the announcement of one Netflix animated series “Numerous other offers for business opportunities” given. While the animation series has not yet had a release date, it is now confirmed successors for the movie, “Sonic the Hedgehog 2”, is expected to start on April 8, 2022 in cinemas.

How did you like “Sonic the Hedgehog” and are you looking forward to the second movie?

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