Snapchat launches augmented reality ad creation studio
She said Snapchat is launching a new global augmented reality creative studio Arcadia to help brands create AR ads and experiences.
This comes as part of a move to promote the use of technology that can overlay computer-generated images in the real world.
The company said Arcadia represents the newest member of its augmented reality ecosystem. Which also includes more than 40 partners. As well as tools like Lens Web Builder and Creator Marketplace, which were introduced in May.
The company cited a recent study commissioned by Deloitte that found that 94 percent of respondents expected to use augmented reality for shopping more in 2022 than in 2021.
During the company’s recent AR beta program with more than 30 brands across multiple sectors, Snapchat users have tried the products more than 250 million times. They were 2.4 times more likely to click to buy than those who did not use this feature.
The company said Arcadia’s goal is to develop new technology and deliver an efficient, impactful and innovative AR experience to agency and brand partners.
The picture messaging app first became popular among young users of its early forms of augmented reality, such as photo filters.
Since then, the company has staked its future on technology development. And launched glasses equipped with augmented reality technology. It has acquired start-ups that develop technology to allow users to actually try on clothes.
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The new studio is helping brands build augmented reality experiences, said Jeff Miller, global head of creative strategy at Snap. This is for Snapchat or any other social media apps or sites.
The new studio aims to push the boundaries of what is possible in augmented reality. The company said P&G Beauty, telecommunications company Verizon and entertainment company WWE are Arcadia’s first registered customers, meaning the studio handles all of its augmented reality work and branding strategies.
Arcadia, which is a division of Snap Inc., also works with project-based companies. Or he advises brands and ad agencies through workshops.
The studio launched its first augmented reality project in collaboration with fast food chain Shake Shack.
Visitors to the restaurant in New York can open the Snapchat app and scan the code to try Snap Shack products and purchase items.
