Doha: Qatar Tourism participated in the World Travel Market 2021 in the British capital, London, which is one of the most prominent tourism exhibitions around the world, at the head of a delegation of 20 partners in the sectors of travel, tourism, destination management, hotels and hospitality, including Qatar Airways, Katara Hospitality, and the Committee Supreme Enterprises and Legacy.
After last year’s virtual exhibition, the exhibition returns to a physical presence this time around. A delegation from the Office of the Qatari Ambassador to the United Kingdom, headed by First Secretary Jassim Al Muftah, visited the Qatar Tourism Pavilion on an opening day. With various exhibiting partners from Qatar.
The Qatar pavilion showcased key developments and initiatives from the destination while building links between the international travel trade and members of the Qatari tourism industry. Qatar Tourism’s sales, marketing and public relations teams held more than 100 meetings to negotiate and conclude partnership agreements to promote tourism offers in Qatar.
On this occasion, Berthhold Trinkel, Chief Operating Officer of Qatar Tourism, said: “We are delighted to be back in the global travel market at this vital time for the tourism and travel industry globally and locally. The promotional campaign “Live an Extraordinary World” is the largest in the history of the tourism sector in Qatar. We also show our preparations for the return of tourism and travel with the opening of a number of brand-new hotels, theme parks, retail outlets, and major entertainment projects, a number of which will be launched in the run-up to the championship FIFA World Cup Qatar 2022, to welcome visitors from all over the world to Qatar to enjoy the offers offered by the destination
.Qatar Tourism launched its promotional campaign “Live an Exceptional World” during the opening day of the World Travel Market, and it was introduced in 17 global markets and was implemented with animation and graphics technology. The campaign consisted of digital and print ads in the United Kingdom, France, Italy, Germany, Russia, Turkey and the United States. It also included the Qatar Tourism website and Visit Qatar mobile application that was recently launched as part of its digital transformation strategy.
With the FIFA World Cup Qatar 2022 just one year away, Qatar Tourism has revealed its short-term plans for next year, as well as its long-term vision of attracting up to 6 million visitors by 2030. 105 newly opened hotels and hotel apartments have been added to the wide range of properties in the country. These are being added to attract more travellers of all budgets.
The Qatar Pavilion at the World Travel Market spanned an area of 609 square metres and included huge video screens wrapped around the entire pavilion displaying the recently released advertisement “Live in an Exceptional World”, as well as digital towers and tables.
There was also a huge screen where visitors used gesture control for an immersive 180-degree tour of Qatar. Models of the eight stadiums built for the FIFA World Cup were shown, along with video footage of Qatar’s journey in winning the World Cup bid. As Qatar will host Formula 1 races in the future, there was an F1 simulator at the stand for visitors to virtual races around the track.
