Foldable smartphones: Samsung has high goals
The new generation of Samsung’s foldable smartphones is expected to sell in the millions. The South Koreans have high hopes for the Galaxy Z Flip 4 in particular. A look at the competition shows the difficult situation in which the electronics company is currently stuck.
With the Galaxy Z Fold 3 and Galaxy Z Flip 3, Samsung has landed a surprise success. In South Korea, the folding smartphones have even surpassed pre-orders for the Galaxy S21 series. Apparently spurred on by the success, Samsung wants to go one better in the coming year.
Samsung plans to manufacture around 10 million folding smartphones in 2022
Samsung plans to produce a total of 9.8 million foldable smartphones in 2022 (source: The Elec via Android Authority). Conversely, that means: Samsung expects around 10 million sales. The The Galaxy Z Flip 4 should carry the lion’s share with 6.9 million units. On the other hand, Samsung is planning 2.9 million devices of the Galaxy Z Fold 4 next year.
That would be a big leap of faith for the promising smartphones. For comparison: From its predecessors, the South Korean manufacturer is said to have set the target of 6 to 7 million units sold. The Galaxy Z Fold 3 will account for 2.5 to 3 million devices, while the Galaxy Z Flip 3 will account for 3.5 to 4 million devices.
With a total of around 10 million units, Samsung is setting itself a high goal that can only be achieved if the folding smartphones Leave teething troubles behind and, above all, get cheaper. Although the price of the Galaxy Z Fold 3 has been significantly reduced compared to its predecessor and was launched for 1,049 euros, the Galaxy Z Fold 3 is significantly more expensive than comparable flagship smartphones with an RRP of 1,799 euros.
The Galaxy Z Fold 3 and Galaxy Z Flip 3 in hands-onVideo:
In Europe, Xiaomi Samsung is putting pressure on it
The smartphone market is currently looking difficult for Samsung. The group is being grappled with from two sides. Apple is celebrating successes with its iPhones and can gain further market shares for itself, plus the pressure from Xiaomi. The Chinese are on the rise in Europe.
