Apple beside itself with joy: MacBooks set a new record
Despite its “age”, the Mac is still and, above all, again enjoying great popularity among Apple products. Now the MacBooks in particular are setting a new sales record – something like this has never been seen before.
Apple is now keeping specific quantities under lock and key, only communicating sales and profit figures in the quarterly results. That’s why there are market research companies. They tell us how many Macs, iPhones and Co. are actually sold. Now there are recent numbers for the MacBooks.
MacBooks achieve new sales records
In the third quarter of 2021 (July to September), Apple was therefore able to Selling 6.5 million MacBooks – a new record and a so-called all-time high (source: Strategy Analytics). The MacBook Air in particular turned out to be a true bestseller in the range and is what drives Apple’s current success. Apple achieved a growth of 10 percent year-on-year and also claimed 10 percent of the notebook market.
Finally officially and following in Video – the new MacBook Pro:
A positive result, but it is enough “Only” for fourth place. Lenovo, HP and Dell are in first to third place, ahead of Apple. The iPhone manufacturer still cannot break the general supremacy of Windows. After all: Apple is growing slightly faster than the entire notebook market, which is only increasing by 8 percent.
Apple’s shortage in the Christmas quarter
Although the numbers for the industry look good, things could look even better, according to the experts at Strategy Analytics. The cause: the global shortage of chips, which has probably already taken its toll in the last few months. It continues and will make important Christmas quarter difficult for Apple too.
The successor to the current bestseller will be coming next year – this is what it should look like:
This is clear from the long delivery times for the new MacBook Pro models. Anyone who orders from the Apple Online Store now has to be happy wait a month or more for delivery. So Apple will not be able to sell as many laptops this year as it would like.
