Technology

Brave browser dispenses with Google search services

announce Brave, the privacy-focused browser that blocks third-party ads and trackers by default, is now using its search engine by default.

The change is applied to new users, and affects the search engine that is used via the browser’s address bar.

Brave Search replaces Google in the US, UK and Canada, Qwant in France, and DuckDuckGo in Germany. More countries will be switched in the coming months.

This is an important step for the fledgling search engine, which launched in public beta earlier this year, given that most people use what they get.

A search engine set as the default is a valuable promotional tactic, so important that the practice has become an important focus of antitrust scrutiny.

In Europe, Google is now offering a selection of search engines to Android users after it was fined $5 billion by European Union regulators, among other things, for illegally linking its search to the Android system.

Over the years, Google has also pushed companies like Apple and Mozilla to be the default search engine in their browsers.

“As we know from experience with many browsers, the default setting is critical to adoption, and Brave Search has reached the quality needed to become our default search option, and to deliver a seamless online privacy experience by default for our users,” the company’s co-founder and CEO said in a statement.

He added that the company’s search engine now handles nearly 80 million inquiries per month.

The switch boosts Brave Search’s prestige. But the market share of the browser is very small. So much so that it doesn’t even score against well-known competitors like Google Chrome, Apple Safari, and Microsoft Edge.

However, as of September 2021, the company claims that its browser has nearly 40 million monthly active users.

Read also: Brave is the best alternative to Google Chrome browser

Brave Search replaces Google as a search engine in the Brave browser

In addition to boosting the search engine’s standing, the move is a sign of the company’s confidence in the new privacy-focused service.

Brave Search is based on Brave’s standalone web index. While many competitors rely on a combination of results from larger indexes such as Microsoft’s Bing. The company says its search engine does not track users, their searches or clicks.

Besides the change to the default search engine, the browser is also launching a new subscription system for users to contribute their data and help improve its search results.

The browser claims that its Web Discovery project collects search and browsing data in a way that it cannot be associated with individual users. Nor can it be sold to advertisers or handed over to authorities.

Brave Search is currently free to use and does not display any ads. But the company says it plans to roll out ads in its free version in the future, in addition to launching an ad-free premium service.

Read also: Brave Adds Brave Talk Video Conferencing Feature

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