Instagram Adds Tools to Help Creators
test Instagram has introduced some new monetization options for content creators, with the aim of helping its most prominent users maximize revenue potential through branded content arrangements.
First there’s the new Partnerships folder within Direct Messages., which is a dedicated space for tracking sponsored content opportunities.
Along with the “Basic”, “General” and “Requests” folders, the platform is also testing a new “Partnership Letters” section of the inbox.
These messages are filtered through Facebook’s Collabs Brand Manager platform, or via a new Brand Search option, making it easier to connect with creators who follow their brand account or have reported that they are open to working with them.
This also means that all brands that communicate via this volume adhere to partner monetization policies, as an eligibility for new communication tools.
The platform is also experimenting with a new digital storefront option for content creators who participate in its affiliate program. This provides another way for individual creators to promote sponsored products to their audience.
Content creators are now essentially able to create their own stores for the products they endorse. This provides more visibility for brands, and more revenue sharing options for content creators.
The option gives brands the ability to reach the active communities of these users. The option is currently being tested with US content creators who participate in the platform’s original partnership program.
Read also: Instagram allows you to co-author posts
Instagram wants to increase branded content partnerships
Moreover, the platform has also launched branded content ads in Reels, which is another step towards monetizing the short video format.
“We brought branded content to Reels earlier this year,” Instagram said. We are now bringing in branded content ads into Reels.
The choice is very similar to the platform branded content tags for a Reels product. But using the ‘Sponsored’ tag instead of ‘Paid Partnership’.
This gives brands more ability to enhance collaboration with Reels content creators.
Reels are a real way to engage when traditional ads fail to generate the same levels of response in your short video feed.
On top of that the platform also adds the ability to boost your feed and story shares to become an advertisement. This is done through the option to promote branded content.
