Doha: With a focus on providing an in-depth overview of Qatar’s attractions and offerings, Qatar Tourism launched its Visit Qatar website in Arabic, targeting local and neighbouring markets.
“Qatar Tourism’s digital transformation enables us to showcase the destination, and through immersive and compelling content, we aim to build a tourism brand identity for Qatar while inspiring visitation and in-country spend. The launch of the website in several languages will make it easier for visitors, stakeholders, and media to access information about the destination. As part of a larger digital plan, we continue to coordinate our efforts with partners and stakeholders. We want to highlight the importance of digital in our current infostructure, as well as to contribute to the reputation of Qatar as a significant travel destination.” said Berthold Trenkel from Qatar Tourism.
Travellers can use the Visit Qatar app to receive location-based recommendations and interactive features depending on their preferences in addition to the website.
Qatar Tourism has launched its latest marketing campaign – “Experience a World Beyond” – to introduce the nation’s offerings to audiences in major cities around the world. In preparation for the 2022 FIFA World Cup, Qatar is taking these strategic initiatives ahead of the Arab Cup in December.
The Visit Qatar website is now available in German, French, Spanish, and Italian to reach audiences in their own languages. Visit Qatar is part of Qatar Tourism’s broader digital push.