Surprise at Sony: Xperia phones are more popular than expected

For a long time, Sony’s mobile communications division was regarded as a kind of problem child. According to new figures, the Group’s Xperia smartphones are now looking much better. High-end models are likely to play an even greater role in the future.

Sony: Sales of Xperia phones are increasing significantly

While Sony is making a profit primarily from software and the PlayStation, sales of Xperia smartphones have been quite disappointing in recent years. In 2021, a positive result was reported for the first time in three years. A look at the quarterly figures published now makes it clear that Sony could at least have passed the low point. Sales increased by around a quarter compared to the same quarter of the previous year (source: Android Authority).

With Xperia mobile phones, Sony was able to convert sales of in the quarter that has just ended around 745 million euros to generate. Previously it was just over 600 million euros. Despite problems in the supply chain, which basically all electronics manufacturers struggle with, in the end there is a significantly higher result on the books. According to Sony, this is mainly due to the premium cell phones, which are now increasingly being offered. In Germany, however, Sony’s market share has not increased.

With the Xperia Pro-I, Sony has a completely new mobile phone in its portfolio. Details in the video:

Sony: PlayStation and software remain draft horses

In comparison with the games division, Sony’s mobile communications department cannot keep up. With software and hardware, the group turned over around 4.9 billion euros in the quarter just ended. That corresponds to a Increase of almost 30 percent. However, profit has fallen by 20 percent over the same period.

According to Sony, the self-set goals are around the PlayStation 5 not in danger. So far, the console has been sold 13.4 million times. By the end of March 2021 there should be 22.6 million units. It is said that “enough chips” were secured for this. The PlayStation 5 is hardly available in Germany.

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